Micless With Merakee

Micless With Merakee is a community-driven live music experience that brings people together through collective singing and shared energy—no microphones, no stage barriers, just pure musical connection. Each event thrives on participation, emotion, and atmosphere.

The brand partnered with The Storii to amplify event visibility, generate buzz before the event, and capture post-event momentum through a high-impact digital campaign.

As Micless With Merakee’s digital marketing partner, we handled end-to-end event promotion—from creative planning and content execution to paid advertising and audience targeting. Our focus was to turn every scroll into curiosity and every post into participation.

Client Requirements:

• Promote the event with strong pre-event visibility

• Build excitement and anticipation among music lovers

• Reach the right local audience through targeted campaigns

• Capture and showcase the live energy of the event

• Drive attendance and post-event recall

• Maintain a consistent, high-quality brand presence

Strategy :

• High-energy, emotion-led creatives to build anticipation

• Reel-first content approach to maximize reach and shares

• Countdown and reminder stories to drive urgency

• On-ground content capture to reflect real audience energy

• Paid campaigns focused on local discovery and event intent

The strategy balanced organic hype with paid amplification, ensuring visibility translated into real-world attendance.

Objectives (KPIs) :

• Increase event awareness and reach

• Boost engagement across reels and stories

• Drive local audience turnout

• Strengthen brand recall post-event

• Create reusable content assets for future promotions

Deliverables:

• 4 high-quality promotional posters

• 12–15 Instagram reels promoting the event

• 1 post-event recap reel

• Engaging captions for all posts and reels

• Multiple stories and event mentions

• Strategic hashtag planning for discoverability

• Paid ads across all social media platforms

• Location- and age-based audience targeting

Results & Impact:

• Strong pre-event buzz through reels and stories

• Increased engagement on promotional content

• Enhanced visibility among local music communities

• High-performing post-event recap content

• A repeatable event-promotion framework for future shows

Final Takeaway:

Micless With Merakee’s digital presence successfully captured the soul of the live experience—energetic, inclusive, and unforgettable. With a focused content strategy and targeted promotions, the event achieved strong visibility, engagement, and lasting recall beyond the stage.

Our Works: