Auraani Jewellery

Auraani Jewellery is a gold-plated silver jewellery store based in Nellore, offering contemporary designs crafted for modern women. The brand partnered with us to strengthen its digital presence, improve local visibility, and drive consistent enquiries through strategic content and paid marketing.

Our Role

We served as Auraani’s digital marketing partner, managing content creation, social media growth, and paid advertising. Our focus was to convert Auraani’s offline trust and product quality into a high-performing digital presence that delivers measurable engagement and leads.

Client Requirements:

• 11 Instagram posts per month (product highlights & brand storytelling)

• 14 Instagram reels per month (reach & engagement-focused)

• Engaging captions, stories & mentions for consistent visibility

• Strategic hashtag planning to improve discoverability

• Paid ads across social media platforms

• Location & age-based audience targeting (Nellore & nearby regions)

Strategy :

Consistent, brand-led content to showcase collections and craftsmanship

• High-frequency reels to maximize reach and audience growth

• Localized ad campaigns to drive store visits and enquiries

• Performance-driven creatives with clear CTAs

• Balanced brand building and lead generation approach

Objectives (KPIs) :

Increase local brand awareness and digital reach

• Improve engagement rate across posts and reels

• Drive qualified enquiries and store visits

• Strengthen brand trust and recall in the local market

• Build a scalable foundation for long-term digital growth

Deliverables:

• 11 Instagram posts per month 

• 14 Instagram reels per month

• Engaging captions, stories & mentions

• Strategic hashtag planning 

• Paid ads across social media platforms

• Location & age-based audience targeting

Results & Impact:

• Improved overall engagement across Instagram content

• Stronger local visibility through targeted ad campaigns

• Increased enquiries and interest in-store and online

• Established a consistent, premium digital brand presence

• Created a repeatable content and ad framework for ongoing growth

Our Works: