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The word pure is in white to depict how pure the liquid is and the drops falling from letter U gives a sense of safety and cleansed feel after using the handwash. The background batch gives the feel of a promising BRAND.
The water closet inside the shine bubble of the logo depicts the clean outcome after the usage of radiant toilet cleaner. The red and blue colour variations give power to the word radiant.
The colours as well as typography of the logo are bright and bold which will instantly attract attention of Indian consumer .
The logo depicts the freshness of the fabric which is coming out of the liquid swirl after being washed using the vivid fabric freshner.
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