Updated: Oct 7, 2022
Videos are a versatile and entertaining content type that not only provides us with a realistic view of what is going on but it is also simple to share across numerous platforms.
Consumers enjoy it because it's simple to understand, fun, and engaging, and marketers like it because it has the potential to provide a massive return on investment (ROI) across several channels.
Anyone with internet access may also easily watch and generate video. While there is a tendency toward higher quality video on a professional level, anyone with a laptop can create a film in under an hour.
Video marketing can be used for anything from building customer relationship to promoting the brand, services, or products. Furthermore, video marketing can be used to present how-to videos, promote customer testimonials and live-stream events, and deliver viral (entertaining) material.
While most marketers understand the importance of video and may even produce films on a regular basis, there isn't necessarily a deeper goal behind it.
But there's no denying that video is significant. After all, it is how people spend one-third of their time nowadays: consuming internet video content.
Video is used as a marketing strategy by 81% of firms, up from 63% in 2017, and 81% of individuals have been persuaded to buy a product or service after watching a brand's video.
Benefits of Video Marketing:
There are numerous advantages to using video marketing. Let's start with the easy stuff: statistics, figures, and data, oh my! It is worth noting:
Video Marketing allows you to connect easily with your target audience. Many of a company's marketing initiatives are intended to foster trust. Video serves as a link between what you say and who you are, allowing people to get to know your business better.
Video Marketing can help you build backlinks to your website, generate likes and shares (which can effect search rankings), and attract traffic to your website. And don't forget that YouTube is owned by Google, so make sure to publish your videos there and tag with keywords.
Video Marketing helps people remember more information. If your clients merely hears something they will not keep a lot of that information but if what they hear is accompanied by relevant visuals, the recall value of your brand increases.
Video content accounts for a huge part of all online traffic. Your customers enjoy watching videos. Therefore effective video marketing can bring in new customers.
Customers are four times more likely to view a product video than read a product description.