Where LittleDreams Grow.
Minikie is a kids & baby lifestyle brand built around comfort, joy and imagination. We partnered with the founders to shape its world — from the panda + rainbow mark to retail, packaging and every tiny hangtag in between.
About Minikie
A kids and baby lifestyle brand built to bring comfort, joy, and imagination to everyday moments — for infants, toddlers and the parents who love them.
The Challenge
Stand out in a crowded kidswear market with a brand that feels warm and trustworthy to parents — and irresistibly fun to little ones.
Our Solution
A friendly panda mascot, pastel rainbow, soft script wordmark and a nurturing palette — a brand world that feels safe, joyful and emotionally rich.
A brand that nurtures every little dream.
- Playful & nurturing — built for infants, toddlers and the moments in between.
- Celebrates softness, comfort and joyful early experiences.
- Blends imagination with a deep sense of safety, warmth and care.
Three symbols, one little world.
Represents curiosity and innocence — the wonder a child brings to every new day.
Symbolises joy, growth and imagination, arching across pastel pinks, peaches and mints.
In Japanese, 'kie' speaks to a rare blessing. Together, Minikie means: a tiny, uncommon joy.
Built to flex — from a hangtag to a storefront.
Soft pastels with a confident anchor.
Friendly geometry meets a hand-written heart.
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One brand, lived everywhere.
A warm, light-filled retail world that lets the rainbow mark take center stage.
Soft cottons for newborns and toddlers, printed with the panda + rainbow mark.
Pastel sneakers that bring the palette to life on tiny feet.
Cream gift boxes that turn every unboxing into a memory.
Tactile hangtags carrying the wordmark and tagline.
Cards, envelopes, totes — a cohesive brand world end to end.
A brand built with heart — ready to grow.
The new identity helped Minikie create a strong emotional connection with parents and a delightful world for kids — in stores, online and on every product.
"Storii didn't just design a logo — they gave Minikie a personality. Parents stop to look, kids point and smile. That's the moment we knew the brand was alive."